Apple TV Plus Cost UK

Apple TV Plus has emerged as a competitive player in the UK streaming market, offering premium original content at a lower price point than many established rivals. Launched in 2019, the service focuses on quality over quantity with critically acclaimed shows like Ted Lasso, The Morning Show, and Severance attracting millions of subscribers worldwide. Understanding Apple TV Plus costs and comparing them with other streaming services helps you decide whether this platform deserves a place in your entertainment budget alongside or instead of competitors.

Unlike Netflix or Amazon Prime, Apple TV Plus takes a curated approach with fewer but higher-quality original productions. The service also integrates seamlessly into Apple's ecosystem, making it particularly attractive for iPhone, iPad, and Mac users. With various subscription options including standalone memberships, Apple One bundles, and promotional offers, knowing which option provides best value ensures you're not overpaying for your streaming entertainment in 2025.

How Much Does Apple TV Plus Cost in the UK?

Apple TV Plus offers straightforward pricing with several ways to access the service:

Standard Monthly Subscription: £8.99 per month for unlimited streaming on all your devices. This includes access to the entire Apple TV Plus catalog of original shows, films, and documentaries with no ads. Up to 6 family members can share one subscription.

Annual Subscription: Currently not offered separately for Apple TV Plus in the UK, unlike some other Apple services. You must either pay monthly or access via Apple One bundle for annual-style savings.

Apple One Individual: £18.95 per month including Apple TV Plus, Apple Music, Apple Arcade, and 50GB iCloud storage. If you already use Apple Music (£10.99), adding TV Plus, Arcade, and iCloud for just £8 extra offers excellent value.

Apple One Family: £22.95 per month for all services plus 200GB iCloud, shareable with up to 5 family members. Represents savings of £15-20 monthly versus buying services separately.

Apple One Premier: £36.95 per month adding Apple News Plus, Apple Fitness Plus, and 2TB iCloud storage. For households using multiple Apple services, this comprehensive bundle offers savings of £25-35 monthly.

Free Trials and Promotions: New subscribers get 7 days free. Purchasing Apple devices (iPhone, iPad, Mac, Apple TV) often includes 3 months free Apple TV Plus, saving £26.97. Some promotions extend to 6-12 months free.

Factors that Affect Apple TV Plus Value in the UK

📱 Apple Device Ownership

If you already own multiple Apple devices and use Apple Music, iCloud, or other services, Apple One bundles provide substantially better value. Individual services total £30-40 monthly, while bundles cost £18.95-36.95, saving £10-20 monthly (£120-240 annually).

👨‍👩‍👧‍👦 Family Sharing

Apple TV Plus allows up to 6 family members on one subscription at no extra cost. Splitting £8.99 between multiple adults brings individual cost to £1.50-4.50 monthly, making it exceptional value. Compare this to Netflix which charges more for multi-user plans.

📺 Content Preferences

Apple TV Plus has a smaller library than Netflix or Prime Video, focusing on quality originals. If you primarily watch one or two shows, £8.99 monthly may feel expensive. However, for fans of Apple originals or those who value ad-free viewing and 4K quality included at no extra charge, it represents good value.

🎬 Viewing Frequency

Unlike purchasing films individually at £3.49 to £13.99 each on iTunes, unlimited viewing for £8.99 monthly provides value if you watch 2-3 shows or films monthly. Casual viewers might prefer buying individual content, while regular streamers benefit from subscriptions.

How to Save Money on Apple TV Plus in the UK

🎁 Use Device Purchase Promotions

When buying new Apple devices, activate the included free trial (typically 3 months, sometimes extended to 6-12 months during promotions). This saves £27-108. If upgrading devices regularly, you might rarely pay full price. Check eligibility carefully as offers change.

📦 Choose Apple One If Using Other Services

If you pay for Apple Music (£10.99), adding Apple One Individual at £18.95 gives you TV Plus, Arcade, and iCloud for just £8 extra—essentially getting TV Plus for free. Savings of £42-60 annually versus separate subscriptions.

👥 Share Family Subscription

Split the £8.99 cost with family members or trusted friends. Two people paying £4.50 each, or six people at £1.50 each makes Apple TV Plus incredibly affordable. Ensure you trust subscription sharers as they access your family sharing settings.

⏸️ Subscribe Seasonally

Unlike yearly contracts, monthly subscriptions let you subscribe when shows you want to watch air, then cancel. Subscribing 3-4 months yearly (£27-36) instead of 12 months (£108) saves £70-80 if you're selective about content.

🎓 Student Discounts Via Apple Music

Students can get Apple Music for £5.99 monthly, and while this doesn't include TV Plus directly, the savings on music can free up budget for adding TV Plus separately. Or upgrade to Apple One Individual at £18.95 (still cheaper than full-price individual services).

FAQs

Conclusion

Apple TV Plus costs £8.99 per month in the UK, positioning it as one of the more affordable premium streaming services available. While its content library is smaller than competitors, the focus on high-quality original programming and inclusion of 4K streaming at no extra charge provides decent value for fans of Apple's productions. The service becomes exceptionally valuable through Apple One bundles, offering significant savings if you already use Apple Music or other Apple services, or through family sharing which brings individual costs down to £1.50-4.50 per person.

Whether Apple TV Plus is worth the investment depends on your viewing preferences and existing subscriptions. For Apple ecosystem users, the bundling opportunities and seamless integration make it almost a no-brainer addition. For others, the monthly flexibility allows you to subscribe seasonally when shows you want to watch are available, then cancel without penalty. At £8.99 monthly, it's a relatively low-risk streaming option to test, especially with the 7-day free trial letting you evaluate the content library before committing. 📺

	Jane Smith
	Am British, live in London (1985–present)