NOW TV Costs in the UK

NOW TV (formerly known as NOW) is Sky's flexible streaming service, offering UK viewers access to premium entertainment, sports, cinema, and lifestyle content without the commitment of a traditional satellite subscription. Whether you're interested in watching the latest Premier League matches, blockbuster films shortly after cinema release, or popular TV series, NOW TV provides various membership options to suit different viewing preferences. Understanding the costs and packages available helps you make an informed decision about whether this streaming service fits your entertainment budget.

📺 With no contract required and the ability to cancel anytime, NOW TV has become increasingly popular among UK households who want flexibility. Comparing it with other streaming services like Netflix, Disney Plus, and Amazon Prime can help you determine which platform offers the best value for your specific viewing habits and interests.

How Much is NOW TV in the UK?

Entertainment Membership: £9.99 per month. Access to Sky Atlantic, Sky Max, and over 300 box sets including HBO content, reality shows, and British dramas. Watch on two devices simultaneously with HD quality available.

Cinema Membership: £11.99 per month. Stream over 1,000 movies on demand, including new releases typically available within a year of cinema release. Features Hollywood blockbusters, British films, documentaries, and family movies.

Sports Membership: £34.99 per month or £14.99 for a Day Pass. Access to all Sky Sports channels including Premier League football, Formula 1, cricket, golf, rugby, and boxing. The monthly membership includes HD streaming.

Hayu Membership: £4.99 per month. Over 300 reality TV shows including Real Housewives franchises, Below Deck, and Keeping Up with the Kardashians. Available same day as the US broadcast for new episodes.

Boost Add-on: £6.00 per month (additional to any membership). Upgrades your experience with HD streaming on all content, ability to watch on three devices simultaneously, and removes adverts from on-demand content. Particularly valuable for families sharing one account.

For example, a sports enthusiast wanting full Sky Sports access would pay £34.99 monthly, while someone primarily interested in TV series might choose Entertainment at £9.99. Combining Entertainment and Cinema memberships costs £21.98 monthly, though NOW TV occasionally offers discounted bundle deals.

NOW TV frequently runs promotional offers, particularly for new customers, including reduced-price first months or extended free trials. Sports Day Passes at £14.99 provide excellent value for occasional viewers who only want to watch specific matches or events.

Factors that Affect the Cost of NOW TV in the UK

📺 Membership Type Selection

Your choice of membership significantly impacts monthly costs. Entertainment at £9.99 suits those primarily watching TV series and shows, while Cinema at £11.99 appeals to film enthusiasts. Sports membership at £34.99 represents the premium tier, reflecting the high value of live sports broadcasting rights. Many subscribers maintain Entertainment year-round but add Cinema or Sports temporarily when specific content interests them.

⚽ Sports Viewing Frequency

Sports membership represents NOW TV's most expensive option at £34.99 monthly. However, if you only watch occasional matches, Day Passes at £14.99 each prove more economical. Someone watching two football matches monthly would spend £29.98 on Day Passes instead of £34.99 for monthly membership, saving approximately £5. Calculate your typical viewing frequency before committing to monthly sports access.

📱 Number of Simultaneous Streams

Standard memberships allow streaming on one device at a time, which suffices for individuals but frustrates families. The Boost add-on at £6.00 monthly increases simultaneous streams to three, enabling different family members to watch separate content. For households with multiple viewers, this £6 investment prevents conflicts and significantly improves the service's value proposition.

🎬 Content Quality Requirements

Standard NOW TV streams in standard definition, which looks adequate on smaller screens but noticeably inferior on large televisions. The Boost add-on at £6.00 monthly unlocks HD quality across all content and removes on-demand advertisements. If you've invested in a quality television and find ads disruptive, Boost substantially enhances your viewing experience for a relatively modest additional cost.

🎁 Promotional Offers and Timing

NOW TV regularly runs promotional offers, particularly around major sporting events, new TV series launches, or holiday periods. New customers might find Entertainment membership discounted to £5.99 for the first month, or Cinema membership bundled with Entertainment at reduced combined rates. Timing your subscription to coincide with these promotions can save £10-£20 initially, though standard rates apply after the promotional period ends.

How to Save Money on NOW TV in the UK

🎯 Subscribe Only When Needed

Unlike traditional contracts, NOW TV memberships can be cancelled anytime without penalty. Subscribe to Cinema membership for £11.99 when several films you want to watch are available, then cancel once you've watched them. Similarly, add Sports membership during football season or major tournaments, then pause it during off-seasons. This flexible approach means you only pay for content you're actively watching.

📅 Use Day Passes Strategically

Sports Day Passes at £14.99 provide 24-hour access to all Sky Sports channels. If you only watch specific events—like Champions League finals, major boxing matches, or Formula 1 races—Day Passes cost significantly less than monthly membership at £34.99. Someone watching four major events annually would spend £59.96 on Day Passes versus £419.88 for year-round membership, saving over £350.

🔍 Watch for Promotional Offers

NOW TV frequently offers reduced rates for new customers or returning subscribers. Check their website before subscribing—you might find Entertainment at £5.99 instead of £9.99 for the first three months, saving £12. Some mobile providers and broadband companies bundle NOW TV memberships with their services, potentially providing access at no additional cost or significantly discounted rates.

👨‍👩‍👧‍👦 Share With Household Members

Adding Boost for £6.00 monthly allows three simultaneous streams, making it perfect for families. Splitting the cost of Entertainment (£9.99) plus Boost (£6.00) among three people equals approximately £5.33 each—considerably cheaper than individual Netflix or Spotify subscriptions. This approach maximizes value while keeping individual costs minimal.

💡 Skip Boost If You Don't Need It

The Boost add-on costs £6.00 monthly—60% additional cost on top of Entertainment membership. If you watch alone, don't mind standard definition on smaller screens, and can tolerate occasional advertisements, skip Boost entirely. You'll save £72 annually without significantly compromising your viewing experience, particularly if you primarily watch on tablets or laptops rather than large televisions.

FAQs

Conclusion

NOW TV offers flexible streaming options in the UK, with memberships ranging from £4.99 monthly for Hayu reality shows to £34.99 for comprehensive Sports access. Entertainment membership at £9.99 provides excellent value for TV series enthusiasts, while Cinema at £11.99 suits film lovers. The Boost add-on at £6.00 monthly significantly enhances the experience with HD quality, multiple streams, and ad removal. By strategically subscribing only when specific content interests you, using Day Passes for occasional sports viewing, and watching for promotional offers, you can enjoy premium Sky content at substantially lower costs than traditional satellite subscriptions. Compare NOW TV's offerings with alternatives like Netflix, Disney Plus, Amazon Prime, or YouTube Premium to ensure you're selecting the streaming service that best matches your viewing preferences and budget. Remember to check whether your broadband provider offers bundled deals that could reduce your overall entertainment costs. 📺

	Alan Frost
	Grew up in and live in Birmingham. Writer, publisher, editor, EFL teacher, composer.